What does it take to be immersive? What makes immersive artists tick? And what is immersive anyway? We ask the leaders in the Denver area community to answer five easy questions. How did they do? You be the judge!
Five Easy Questions for Prismajic
About us: Jen Mosquera and Eric Jaenike, co-founders of Prismajic, an exploratorium of creativity. Prismajic creates interactive experiences that are like stepping into your favorite painting but where you can hear, smell, touch, and explore everything around you. They’re part art museum and part virtual reality experience. Prismajic combines, art, sculpture, and digital technologies to transform how people look at themselves and the world.
1. What does immersive mean to you?
Immersive is, in many ways, the future of the arts. By harnessing all the senses in a fully layered experience, artists now have the capability to create extraordinary, transformative experiences. It’s a very exciting time.
2. What makes an immersive experience successful?
The best experiences, in our view, are both well thought out in terms of journey and purpose, and very rich, layered, and detailed in execution. That purpose can be lighter and more entertainment oriented, or deeper and richer, which is where our interests lie. We like to wrap a rich, philosophical heart in a beautiful, whimsical shell. For example, Natura Obscura is an exploration of the self and the subconscious, presented as a beautiful and joy filled walk through a surreal forest. At first glance it might just seem like a visual feast, but scratch the surface even slightly and you’ll discover a layer upon layer of symbolism and meaning.
3. What has been one of your favorite immersive experiences?
We were big fans of Sweet and Lucky. We loved how the production combined a variety of artistic mediums, from installation art to narrative and storytelling to music. Jen loved Sleep No More and it’s edgy symbolism and how provocative it was. We gravitate towards deeper experiences.
4. What excites you about immersive in Colorado?
Colorado is really emerging as a leader in immersive experiences. Denver in particular is already a world-class art destination, and continues to grow and expand with new and cutting edge experiences. Combine that with the things that are happening along the Front Range and elsewhere and it’s really exciting.
5. What immersive mashup would you like to see or work on?
To be honest, we’re really excited about what we’re working on right now- Natura Obscura, which is opening in January. Prismajic, our company, has partnered with MOA to create an experience that we’re incredibly excited about. It combines installation art, sculpture, painting, digital art and augmented reality, and really all medium of art to create a truly extraordinary experience. We’ve been fortunate to work with almost 30 artists, almost all of whom are local, to make something really unique and that we’re extremely proud of.
These are extraordinary and exciting times we’re living in in the arts, and we’re excited to be part of it and hopefully to help contribute to this movement.