5 Questions: Dan Griner

What does it take to be immersive? What makes immersive artists tick? And what is immersive anyway? We ask the leaders in the Denver area community to answer five easy questions. How did they do? You be the judge! 

Five Easy Questions for Dan Griner


Who: Daniel Griner
About me
: I am an Industrial designer who specialized in multi-user environments for theme parks and zoos. I also worked in props and TV commercials, playgrounds, play spaces, and experiential marketing. I have also lived and worked abroad in India and South Korea. I currently am Director of Design Strategy for Link Product development, Executive director of the Maker Faire Denver, and am a Lecturer at CU Denver Inworks.


1. What does immersive mean to you?

To me, immersive means a delighting and enthralling of the senses. Taking someone out of the mundane and changing their perception to bring them to a new place both physically and mentally.

2. What makes an immersive experience successful?

I think immersive experiences are most successful when they suspend disbelief and awaken your imagination to something that brings our the childlike sense of curiosity and wonder.

3. What has been one of your favorite immersive experiences?

One of my favorite immersive experiences was a Universal Studios Islands of Adventure Harry Potter Hogsmeade attraction. The attention to detail, the actors, the areas of interaction. They so completely captured much of the books that it was beautiful to see it made whole.

4. What excites you about immersive in Colorado?

I think that immersive doesn’t need a specific destination or venue but could and should be painted with a wider brush across all types of interactions everywhere. Colorado has many talented people and is gaining interest as a cultural destination and finding ways to add immersive experiences created by our own local artists is a natural benefit to the community.

5. What immersive mashup would you like to see or work on?

I would like to master plan a local immersive space that would become a destination for awakening the imagination.

Bonus! You get the last word. Anything else you’d like to say?

I hope that this group helps to start some new collaborations and bring richer experiences to the community as a whole and not be limited by tribalism or petty rivalries. I also hope that education surrounding the creation of these spaces expands and becomes an area of focus and development.